King Oscar Tinned Fish
- Label Rebrand
King Oscar is a canned seafood brand available in most stores, offering a range of flavorful fish varieties.
With roots dating back to 1880, King Oscar carries a rich history. However, in today’s market, many tinned fish brands are adopting bold, modern packaging that catches the eye on store shelves. While King Oscar’s branding conveys trust and heritage, a refreshed, contemporary look could help it stay competitive and align with current trends.
A key brand message is: "Welcome to the Kingdom of Seafood."
